IEVA VAITI
sound, art, technology
As a follow on from Inside Out - a real-life portrait project that has taken JR across the world, Superblue and JR collaborate in continuation of this idea. By enabling everyone to participate, the app creates a sense of community and allows the individual to have a voice amongst the busy city landscapes. Originally launched in the US, this project is now also coming to Europe and the UK. The sound accompanying the app is a serene, supporting, gentle track, created intentionally to be and not to be noticed. Developed using tones of ambient field recordings, reverb tails of piano notes and pitch-shifted string harmonics - giving it an ethereal and floating quality.
Tools & techniques: Music and Sound Design
Client: Brain Audio / Nexus Studios